Kuaishou & Tencent Music to Launch Annual Songwriting Competition
快手联合QQ音乐为原创音乐赋能
Kuaishou announced an annual singer songwriter competition called Album 12, partnering with Tencent Music’s music streaming service QQ Music for the event.
快手与腾讯音乐的音乐流媒体服务QQ音乐合作，发布了年度歌手作曲比赛，名为Album12。
The competition lasts from July 9 to October 31. This is the second time Kuaishou has partnered with QQ Music. Last year, Kuaishou had launched a musician promotion plan along with Tencent Music’s four platforms, which includes QQ Music.
“12唱片”音乐比赛从7月9日持续到10月31日。这是快手第二次与腾讯的QQ音乐合作。去年，快手与腾讯音乐旗下的4个平台(其中包括QQ音乐)一起推出了一项音乐人推广计划。
“This contest not only integrates the advantages of short video platforms and streaming media platforms, but also innovates the music promotion model and upgrades how music is consumed,” Kuaishou said. “We’ll surely see some unique musicians and musical works through this joint effort.”
快手称:“这次比赛不仅整合了短视频平台和流媒体平台的优势，而且创新了音乐推广的模式，升级了音乐消费方式。”“通过这次共同努力，我们一定会看到一些风格独特的音乐人和他们的音乐作品。”
During the contest, Kuaishou will also launch a 100 million yuan ($14 million) incentive plan to encourage musicians. Musicians who pass the first round of the competition will qualify for the stimulus and may get a doubled reward.
比赛期间，快手还将推出一项1亿元(1400万美元)的激励计划来鼓励音乐人。如果音乐人能通过第一轮比赛，将有资格参与激励计划，并有可能获得双倍奖励。
Kuaishou will also help promote musicians and their works with personalized livestreaming, top music charts, relevant short videos etc.
快手还将通过个性化直播，顶级音乐排行榜，相关短片等帮助推广音乐家及其作品。
After three rounds, the contest will select the 12 most popular songs and compose the annual “Album 12” for 2020. The top 12 candidates will also perform at the “Album 12 LIVE Concert” on October 31.
经过三轮比赛，比赛将选出12首最受欢迎的歌曲，并组成2020年年度专辑“ Album 12”。前12名候选人还将在10月31日的“ Album 12 LIVE音乐会”上演出。
