China’s top online shopping celebrity suspended after tax fine
中国头号网购主播因偷逃税被罚
China’s biggest online shopping celebrity has vanished from Alibaba’s ecommerce platform Taobao after authorities fined her for tax evasion, in a big blow to the ecommerce giant’s fight to dominate the growing market of livestream shopping.
中国最大的网络购物主播薇娅已从阿里巴巴(Alibaba)旗下电商平台淘宝(Taobao)消失，此前她因偷逃税款受到有关部门处罚。这对这家电商巨头在不断增长的直播购物市场上占据主导地位的努力是一记沉重打击。
Huang Wei, known online as “Viya”, had her account on Taobao taken down after being fined Rmb1.34bn ($210m) by the tax office of the city of Hangzhou on Monday for under-reporting income made from promoting goods to her 13m online fans.
周一，因隐匿向自己的1300万粉丝推销商品所得收入，网络主播黄薇（网名：薇娅）被杭州市税务局罚款13.41亿元人民币（合2.1亿美元），其淘宝直播账号随后被冻结。
With the suspension of Viya, “Taobao has just lost its core competitiveness in livestream ecommerce” said Li Chengdong, head of the internet think-tank Haitun, adding that many shoppers tune into Taobao livestream shopping platform just to buy products the influencer recommends.
互联网智库海豚社(Haitun)负责人李成东表示，随着薇娅直播间被封，“淘宝失去了其在直播电商领域的核心竞争力”。他补充称，许多购物者进入淘宝直播购物平台，就是为了购买这位网红主播推荐的产品。
