The Art Of Writing Effective Speeches
有效演讲的写作艺术
Imagine that you have been asked to emcee at an event tomorrow. What’s the first thing you’re going to do? You’re most likely going to write down your speech and rehearse it till you feel confident. You’ll probably think about ways to connect with the audience and adjust your speech accordingly.
想象一下你被邀请主持明天的一个活动。你要做的第一件事是什么？你很可能会写下你的演讲稿并排练，直到你感到自信为止。你可能会想办法与听众建立联系，并相应地调整你的演讲。
Speech writing is more common than we realize. Whether it’s wedding vows or farewell speeches, there are many times when we find ourselves making a speech. Writing a speech is easier than it sounds. Read on to learn tips that will help you write impactful speeches.
演讲稿写作比我们意识到的更普遍。无论是结婚誓言还是告别演说，我们都会经常发现自己在做演讲。写演讲稿比听起来容易。本文能帮您学习一些能够帮助你写出有影响力的演讲稿技巧。
WHAT IS SPEECH WRITING?
什么是演讲稿写作？
A speech is a form of formal spoken communication that an individual delivers with the proper choice of words, expressions and examples. Its purpose is to explain, inform or persuade others. Speech writing is the art of writing a message for an audience that can captivate and influence them.
Writing a speech is different from writing any other piece of written communication because you write to be heard and not to be read. Effective speech writing not only helps you connect with a large number of people, it also helps you direct them towards a particular agenda. The ability to write and deliver good speeches will help you at conferences, client meetings and even dinner parties!
If you feel that drafting a speech is an unusual activity, here are a few real-life examples of speech writing that will change your mind:
Employees often use PowerPoint presentations to get their message across—whether it’s about a new business strategy or new initiatives. They’re usually required to explain those slides so that the audience understands their points. Employees often draft a speech to communicate their ideas during such presentations.
Educational institutions often invite chief guests for graduation ceremonies, where the chief guest delivers a speech. Typically, these speeches are inspiring and filled with good wishes for the graduating students. Chief guests often read from a speech that they have drafted beforehand.
TECHNIQUES FOR WRITING A SPEECH
写演讲稿的技巧
Anybody can learn how to become a speechwriter—it’s a skill that can be developed with patience and persistence. Here are a few powerful strategies for writing compelling speeches:
任何人都可以学习如何成为演讲稿撰写人ーー这是一种需要耐心和毅力才能培养的技能。以下是一些写出引人入胜的演讲的有效策略:
MONITOR LANGUAGE AND STYLE
监视器语言和风格
Use language appropriate to your audience. Make your speeches interesting by including real-life examples and quotes. Avoid using complex words and jargon. Deliver your speech with appropriate nonverbal cues that help draw your audience in. For instance, use an even tone, pause when needed, maintain eye contact and stand straight without fidgeting.
MAKE ROOM FOR QUESTIONS
为问题腾出空间
An effective way to liven up your speech is to ask your audience open-ended questions. Not only does it engage them but it also helps them remain focused. Prepare a set of relevant or related questions in advance. You may also conclude your speech with a thought-provoking question.
PAUSE AT THE RIGHT MOMENTS
在适当的时候暂停
A powerful pause adds impact to a sentence. When writing a speech, group your sentences into short paragraphs and use the paragraph breaks to take a pause. Don’t be afraid to wait for a few seconds before speaking again. The drop and rise in your voice as you begin speaking after a pause will help you emphasize key points.
USE THE POWER OF THREE
利用三的力量
Words and messages are best remembered in groups of three. Group your ideas into threes and use alliteration to make them memorable. An example is, “Live, laugh and love is the motto we live by.” The power of three makes speeches impactful.
IMPLEMENT DRAMATIC CONTRAST
实现戏剧性的对比
When you place two opposing ideas or viewpoints together, you create a dramatic contrast. This method is extremely useful if you want to surprise your audience and draw them into your speech. Here’s an example: “Five years ago, we had nothing, but look at us today! Our earnings have doubled every quarter and we have opened offices in five cities.”
EFFECTIVE TIPS FOR SPEECH WRITING
撰写演讲稿的有效方法
Here are a few tips that will help you write effective and impactful speeches:
这里有一些小贴士可以帮助你写出有效和有影响力的演讲稿:
Write down the purpose or goal of the speech before you start drafting it and understand whether you’re trying to inspire, educate or entertain your audience
在开始起草演讲稿之前，写下演讲的目的或目标，弄清楚你是想激励、教育还是娱乐你的听众
Your speech should be tailored to your audience so read the room before you include informal words or slangs
你的演讲应该适合你的听众
You don’t want to overwhelm your audience by speaking for too long so practice making your speech and time yourself
你不想因为演讲时间太长而压倒听众，所以要自己练习演讲和计时
Make sure that there’s a beginning, a middle and an end, ensuring that you maintain continuity between the main ideas
确保有一个开始，一个过程和一个结束，确保你在主要思想之间保持连续性
Your opening is your best shot! Use humor or personal anecdotes to connect with the audience
你的开场是你最好的机会! 用幽默或个人轶事来与听众沟通
