Mercedes-Benz bets on India’s nouveau riche to drive luxury car sales
梅赛德斯-奔驰押注印度新贵将推动豪华车销售
Germany’s Mercedes-Benz (MBGn.DE) is betting that an expanding pool of young new millionaires will drive demand for luxury cars in India, creating faster sales growth than for mass market cars, a top company official said.
德国梅赛德斯-奔驰(MBGn.DE)一位高层管理人士表示，该公司押注于印度年轻百万富翁人数的不断增加，将推动印度对豪华汽车的需求，从而创造出比大众市场汽车更快的销售增长。
India’s increasing numbers of “dollar millionaires” include young entrepreneurs or high-earning professionals who appreciate the luxury element and technology of the cars, said Martin Schwenk, chief executive of Mercedes-Benz India.
梅赛德斯-奔驰印度公司(Mercedes-Benz India)首席执行官马丁•施文克(Martin Schwenk)表示，印度越来越多的“百万美元富翁”包括青年企业家或高收入专业人士，他们有对于豪华汽车的需求。
