VW to launch €1bn Chinese innovation centre 100%TechCo
大众汽车将斥资10亿欧元在华新建创新中心
German carmaker pushes ‘in China, for China’ strategy to address declining share in its biggest market
大众汽车表示,这家名为100%TechCo的新公司是其“在中国,为中国”战略的重要一步。
Volkswagen will spend €1bn on setting up a new innovation centre in China, as the German company seeks to better appeal to the tastes of local consumers in the world’s largest car market where its market share is in decline.
大众汽车(Volkswagen)将斥资10亿欧元在中国建立一个新的创新中心,这家德国公司正寻求在中国这个全球最大的汽车市场更好地迎合当地消费者的口味。目前,大众汽车在中国的市场份额正在下降。
The German carmaker said on Tuesday it would start a company, 100%TechCo, that would employ about 2,000 people and play a “major role” in the development of a future Volkswagen model expected to be launched next year.
这家德国汽车制造商周二表示,它将成立一家名为100%TechCo的公司,该公司将雇佣约2000名员工,并在未来的一款大众汽车车型的开发中发挥“重要作用”,该车型预计将于明年推出。
VW has long dominated sales of combustion engine cars in China but has lagged behind domestic rivals, most notably BYD, in the rapidly growing category of electric vehicles. Its market share in China was 16 per cent last year, down from 18.5 per cent in 2018.
长期以来,大众汽车一直是中国内燃机汽车销售的主导者,但在快速增长的电动汽车领域,大众汽车落后于中国本土竞争对手,尤其是比亚迪(BYD)。去年,大众汽车在中国的市场份额为16%,低于2018年的18.5%。