ByteDance executive leaves to start cross-border e-commerce venture after Shein, Temu success in US
字节跳动高管离职，在Shein和Temu在美国取得成功后，跟进创办跨国电商企业
Ren Lifeng left ByteDance last year and recently registered Shumei Wanwu with nearly US$140,000 in registered capital
任利锋去年离开字节跳动，最近以近14万美元的注册资本注册了新公司
As other Big Tech executives Icave for the booming Al sector, Ren is focusing on cross-border e-commerce after other Chinese-backed apps found success overscas
随着其他大型科技高管对蓬勃发展的人工智能行业的渴望，在其他中国支持的应用程序获得成功后，任正专注于跨国电商
A founding member of ByteDance’s flagship Douyin app, the Chinese version of TikTok,has left the tech giant to focus on his own start-up for cross-border e-ccommerce, as Chinese-backed peers like Shein and Temu gain traction worldwide
字节跳动旗舰抖音应用程序中国版TikTok的创始成员之一，已经离开这家科技巨头，专注于自己的跨境电子商务初创企业，因为中国的同行，如Shein和Temu，在全球范围内获得了关注。
The new venture from Ren Lifeng, who left Byte Dance in the second half of 2023, is called Beljing Shumei Wanwu Technology Co. It was incorporated on January 3 with a registered capital of 1 million yuan (USS139,119), according to company registry infomation provider Qichacha.
字节跳动的任利锋于2023年下半年离开，新成立的公司注册地在北京。据公司注册信息提供商企查查，该公司于1月3日注册成立，注册资本为100万元人民币（139,119美元）。
The entrepreneur, who two former ByreDance employees say is known for his easy-going personality, was part of Douvin’s founding team before the short video app launched in 2016. Specialising in content and operations, Ren later headed XiguaVideo, another ByteDance product with a focus on medium-length and long-form video.
两位前字节跳动员工表示，这名企业家以随和的个性而闻名。在2016年推出短视频应用程序之前，任是抖音创始团队的一员。任专注于内容和运营，后来负责西瓜视频，这是另一个专注于中长篇视频的字节跳动产品。
In 2022, he joined Pico, the now-struggling virtual reality unit that thatBeijing-based tech unicom had acquired a year earlier. Prior to that, Ren worked at BaiduTieba, a popular online forum owned by China‘s leading internet search giant.
2022年，他加入了Pico，这家总部位于北京的科技联通一年前收购的虚拟现实部门现在陷入困境。在此之前，任在百度贴吧工作，百度贴吧是中国领先的互联网搜索巨头旗下的一个受欢迎的在线论坛。
