Xpeng eyes slice of mass-market segment with launch of cheaper models
小鹏汽车着眼于大众细分市场，推出更便宜的机型
Chinese premium electric-vehicle (EV) maker Xpeng plans to launch a mass-market brand in a month to challenge market leader BYD amid an escalating price war.
中国高端电动汽车（EV）制造商小鹏汽车计划在一个月内推出一个大众市场品牌，以在不断升级的价格战中挑战市场领导者比亚迪。
Models under this new brand will be fitted with autonomous driving systems and will be priced between 100,000 yuan (US$13,897) and 150,000 yuan, He Xiaopeng, the Guangzhou-based carmaker’s co-founder and CEO, said on Saturday. These EVs will cater to more budget-conscious consumers.
这家总部位于广州的汽车制造商的联合创始人兼首席执行官何小鹏周六表示，这个新品牌的车型将配备自动驾驶系统，售价在10万元人民币（13,897美元）至15万元人民币之间。这些电动汽车将迎合更精打细算的消费者。
BYD, the world’s largest EV builder, delivered 3.02 million pure electric and plug-in hybrid vehicles – most of them priced below 200,000 yuan – to customers at home and abroad in 2023, a year-on-year increase of 62.3 per cent. Exports accounted for 242,765 units, or 8 per cent of its total sales.
全球最大的电动汽车制造商比亚迪2023年向国内外客户交付了302万辆纯电动和插电式混合动力汽车，其中大部分价格在20万元以下，同比增长62.3%。出口量为242,765辆，占其总销量的8%。
