Alibaba taps David Beckham as ambassador in global e-commerce push
阿里巴巴全球速卖通签约贝克汉姆为国际电商品牌形象大使
Alibaba Group Holding’s global shopping platform AliExpress has signed up English football star David Beckham as its global brand ambassador, as the Chinese e-commerce giant strengthened efforts to boost its international business amid intensifying competition with PDD Holdings’ Temu.
阿里巴巴集团控股的全球购物平台全球速卖通已签约英国足球明星大卫·贝克汉姆（David Beckham）作为其全球品牌大使，因为这家中国电子商务巨头在与拼多多控股（PDD Holdings）的Temu竞争加剧的情况下加强了其国际业务。
Under the one-year partnership announced by AliExpress on Monday, Beckham will be featured in a series of promotional campaigns on television, internet, social media and traditional media, starting with TV commercials during the European Football Championship, or Euro 2024, which kicks off on June 14.
根据全球速卖通周一宣布的为期一年的合作伙伴关系，贝克汉姆将在电视、互联网、社交媒体和传统媒体上的一系列促销活动中亮相，首先是6月14日开幕的欧洲足球锦标赛（2024年欧洲杯）期间的电视广告。
