China’s 618 online shopping event marks first-ever sales drop
中国“618”购物节销售额首次下降
China’s online shopping extravaganzas are beginning to lose their lustre as the country’s ecommerce platforms battle to offer steep discounts year round.
随着中国电商平台竞相提供全年大幅折扣，中国的网络购物节正开始失去吸引力。
Sales during what is usually China’s blowout mid-year shopping festival, known as 618, have declined for the first time, according to third-party data estimates published this week.
根据本周公布的第三方估计数据，在中国通常火爆的“618”年中购物节期间，销售额首次出现下降。
Total gross merchandise value during the shopping event, which ended on Thursday, fell 7 per cent from a year earlier to Rmb743bn ($102bn), according to data provider Syntun, which began monitoring the event in 2016.
根据数据公司星图数据(Syntun)的报告，在周四结束的购物节期间，全网销售总额同比下降7%，至7430亿元人民币（合1020亿美元）。星图数据从2016年开始监测这一购物节。
