Microsoft closes bricks-and-mortar retail stores in China
微软关闭在中国的实体零售店
Microsoft directed the operators of its authorised bricks-and-mortar stores on the mainland to shut down their shops by June 30.
微软公司指示其在中国大陆授权的实体零售店的经营者,在6月30日之前关闭他们的店铺。
Microsoft Corp has closed its authorised bricks-and-mortar stores in mainland China, according to three local distributors, as the US technology giant restructures its retail operations in the world’s second-largest economy.
据三位当地经销商称,微软公司已关闭其在中国大陆的授权实体店,因为这家美国科技巨头正在重组其在全球第二大经济体的零售业务。
While Apple operates its own bricks-and-mortar stores in China and maintains ties with local resellers across the country, Microsoft had relied solely on independent third-party retailers to set up a network of branded franchise shops on the mainland. It is not known how many such local partners are affected.
苹果在中国经营自己的实体店,并与全国各地的当地经销商保持联系,而微软则完全依靠独立的第三方零售商在大陆建立品牌特许经营店网络。目前尚不清楚有多少此类当地合作伙伴受到影响。
![微软](https://www.781203.com/wp-content/uploads/2022/11/微软.jpg)