Alibaba’s new Singles’ Day focus: protecting sellers from price wars
阿里巴巴的双十一新重点：保护卖家免受价格战影响
Alibaba Group Holding has vowed to protect merchants on its Chinese shopping sites from excessive competition, as the e-commerce giant begins its annual Singles’ Day mega sales following warnings by Beijing to steer clear of unsustainable price wars.
阿里巴巴集团承诺保护其中国购物平台上的商家免受过度竞争的影响。这家电商巨头在年度双十一大促开始之际做出此承诺，此前北京方面警告应避免不可持续的价格战。
Early efforts to improve the business environment for sellers on Taobao and Tmall, the country’s largest online marketplaces, have begun to bear fruit, and merchants can expect more beneficial measures during the major shopping festival, according to Alibaba’s domestic e-commerce unit.
阿里巴巴的国内电商部门表示，早期为改善淘宝和天猫（国内最大的在线市场）上卖家经营环境所做的努力已经初见成效，商家可以期待在这个大型购物节期间推出更多有利的措施。
