China’s Instagram-like Xiaohongshu hits $1bn in quarterly sales
小红书季度营收突破10亿美元
Revenues at Xiaohongshu, the start-up known as China’s answer to Instagram, surged to $1bn in the first quarter of 2024 as it ramped up advertising from retailers targeting Gen Z women.
有“中国版Instagram”之称的初创企业小红书2024年第一季度营收飙升至10亿美元。瞄准Z世代女性的零售商在这款图片和视频共享应用上增加了广告投放。
The picture and video sharing app generated $200mn in net profit in the first three months of the year on just over $1bn of sales, according to two people briefed on the numbers, which are not public. This is up from $40mn in the same period last year on revenues of about $600mn.
据两位了解不公开数据的人士透露，小红书在今年头三个月的销售额略高于10亿美元，净利润达到2亿美元。相比之下去年同期的营收约为6亿美元，净利润为4000万美元。
China’s fastest-growing social media platform, which is popular with young women, is a rare recent success story in a tech sector hit by bankruptcies and falling valuations.
作为中国增长最快的社交媒体平台，小红书深受年轻女性喜爱，在科技行业遭受破产和估值下滑打击的背景下是近来罕见的成功案例。
