Southeast Asia’s e-commerce gold rush draws Chinese giants
东南亚跨境电商淘金热吸引中国巨头
The Southeast Asian e-commerce market is expected to more than double in the next six years to reach US$370 billion by 2030, according to a report from US technology giant Google, Singapore’s sovereign wealth fund Temasek Holdings, and consultancy Bain & Co.
东南亚电商市场预计将在未来六年内增长一倍以上，到2030年达到3700亿美元，这是根据美国科技巨头谷歌、新加坡主权财富基金淡马锡控股公司和咨询公司贝恩的报告得出的。
The booming sector has attracted a slew of Chinese players – including Alibaba Group Holding’s Lazada, PDD Holdings’ Temu and ByteDance’s TikTok Shop, as well as regional giant Shopee from Singaporean conglomerate Sea – all vying for Southeast Asia’s 612 million consumers.
蓬勃发展的行业吸引了一批中国企业参与竞争，包括阿里巴巴集团的Lazada、拼多多控股的Temu和字节跳动的TikTok Shop，以及来自新加坡企业Sea的区域巨头Shopee——它们都在争夺东南亚6.12亿消费者。
