iPhone Sales Drop in China Amid Singles’ Day Frenzy
iPhone 销量在中国双十一购物节期间下滑
Apple experienced a significant drop in iPhone sales during China‘s Singles’ Day shopping festival, the world’s largest shopping event.
苹果公司在中国双十一购物节期间，iPhone 销量大幅下降。双十一是全球最大的购物节日。
According to a recent report from Counterpoint Research, iPhone sales declined by double digits year-over-year during the two-week sales period from October 28 to November 10.
根据 Counterpoint Research 的最新报告，在 10 月 28 日至 11 月 10 日的两周销售期间，iPhone 销量同比下降了两位数。
This decline was attributed to fierce competition from a surge of new flagship smartphones released by domestic rivals.
销量下滑的原因是来自国内竞争对手的新旗舰手机的激烈竞争。
The timing of these launches, coinciding with the annual shopping festival, posed substantial challenges for Apple.
这些新机型的发布时间与年度购物节相重叠，给苹果带来了巨大的挑战。
Additionally, weaker domestic consumption further dampened sales.
此外，疲软的国内消费也进一步抑制了销量。
While Counterpoint Research highlighted the steep drop, it did not disclose the specific percentage or number of units sold.
尽管 Counterpoint Research 提到了销量的急剧下降，但并未公布具体的百分比或销售数量。
The report underscores the growing pressure Apple faces in the competitive Chinese market, especially during high-profile events like Singles’ Day.
这份报告突显了苹果在竞争激烈的中国市场中面临的日益加大的压力，尤其是在双十一这样备受关注的活动期间。
