Alibaba Secures 2025 Spring Festival Gala Sponsorship to Boost Consumer Reach
阿里巴巴赞助2025年春晚，回归用户路线
Alibaba Group will sponsor China’s 2025 Spring Festival Gala, the country’s most-watched annual event, as it seeks to revive growth and connect with consumers.
阿里巴巴集团将赞助2025年中国春晚——这一全国观看人数最多的年度盛会，以寻求恢复增长并加强与消费者的联系。
Partnering with China Media Group, Alibaba will serve as the gala’s exclusive e-commerce interactive platform.
通过与中国传媒集团合作，阿里巴巴将成为春晚的独家电商互动平台。
This marks its first such collaboration since 2018.
这是自2018年以来阿里巴巴首次参与类似合作。
The sponsorship highlights Alibaba’s financial influence and political standing, amid competition from other tech giants.
此次赞助彰显了阿里巴巴的财务实力和政治地位，同时也反映了科技巨头之间的激烈竞争。
The announcement follows Alibaba’s recent merger of domestic and global e-commerce units to enhance synergy.
这一消息发布之际，阿里巴巴刚刚完成其国内与全球电商业务的合并，以寻求协同效应。
