Chinese E-commerce Merchants Expand in Russia’s Online Marketplaces
中国电商商家加速布局俄罗斯在线市场
Chinese e-commerce sellers are rapidly entering Russia’s leading online platforms, like Ozon Global and Wildberries, to explore new markets and bypass Western tariffs. Ozon reports over 100,000 Chinese sellers in 2023, a sharp rise from 10,000 in 2022. Wildberries also introduced a dedicated channel for Chinese merchants. Many sellers are not only using international platforms but also setting up local Russian stores, requiring Russian bank accounts, warehouse operations, and ruble-based payments. This expansion highlights the growing interest of Chinese exporters in Russia’s e-commerce landscape.
中国电商商家正迅速进入俄罗斯主要在线平台，如 Ozon Global 和 Wildberries，以开拓新市场并规避西方关税。Ozon 报告称，2023 年中国商家数量超过 10 万人，而 2022 年仅为 1 万人。Wildberries 也推出了专为中国商家服务的渠道。许多商家不仅通过国际平台销售，还在俄罗斯开设本地网店，这需要开设俄罗斯银行账户、运营本地仓库，并以卢布结算。这一扩张表明中国出口商对俄罗斯电商市场的兴趣日益增长。
