China’s EV Market: Steep Discounts Drive Record Sales
中国电动车市场：大幅降价推动销量创纪录
In 2024, Chinese carmakers slashed EV prices by an average of 10%, spurring sales and intensifying competition. The average price of battery EVs dropped by 24,000 yuan (US$3,275) to 225,000 yuan in December, marking one of the steepest declines in history, according to CPCA data. Aggressive pricing and government subsidies of 20,000 yuan per vehicle drove record deliveries from major brands like BYD and Nio. A total of 227 car models, including petrol and electric, saw price cuts in 2024, up from 148 in 2023. New government incentives are anticipated in 2025.
2024年，中国汽车制造商将电动车价格平均下调10%，以刺激销量并加剧市场竞争。根据中国乘用车市场信息联席会（CPCA）的数据显示，12月纯电动车的平均售价下降了24,000元（约合3,275美元），降至225,000元，创下历史罕见的降幅。激进的定价策略加上每辆车20,000元的政府补贴，推动了比亚迪、蔚来等品牌的交付量创下新高。全年共有227款车型（包括燃油车和电动车）降价，高于2023年的148款。预计2025年将出台新的政府激励措施。
