Chinese TikTok Sellers Brace for US Ban, Shift Strategies
应对美国禁令，中国TikTok商家开始调整策略
Facing a potential TikTok ban in the US, Chinese merchants are diversifying their strategies. Qian Liu, a Zhuhai-based seller operating 12 TikTok stores, has begun marking down inventory and delaying restocking, awaiting a final decision from the US Supreme Court. Previously, strong profits had encouraged her to expand operations, including plans to rent an office and hire local staff. However, concerns over TikTok’s uncertain future in the US have put those plans on hold. Many sellers are now exploring alternative platforms and targeting other international markets to reduce their reliance on TikTok.
面对美国可能封禁TikTok的风险，中国商家开始调整策略以降低影响。珠海商家钱刘（音译）在TikTok上运营12家面向美国消费者的店铺，目前已开始清库存并推迟进货，同时等待美国最高法院对TikTok未来的最终裁决。此前，她的业务盈利颇丰，曾计划在美国租办公地点并雇佣当地员工。然而，由于担忧TikTok在美运营的不确定性，这些计划被搁置。为应对潜在风险，不少商家已开始探索其他平台并开拓更多海外市场，以减少对TikTok的依赖。
