Apple Loses Grip in China’s Smartphone Market
苹果失守中国智能手机市场
Vivo and Huawei surpassed Apple in China’s smartphone market in 2024, taking 17% and 16% market shares respectively. Apple’s shipments dropped 17% to 42.9 million units, reducing its market share to 15%. The final quarter was especially tough, with a 25% year-on-year decline. Meanwhile, Vivo’s and Huawei’s shipments rose by 11% and 37%, benefiting from their strong local presence and advanced features. Despite Apple’s struggles, the Chinese smartphone market grew 4% overall, reaching 285 million units. This highlights the fierce competition Apple faces from domestic brands like Huawei, which have rapidly regained consumer trust.
2024年，Vivo和华为超越苹果，成为中国智能手机市场的领跑者，市场份额分别达到17%和16%。苹果出货量下降了17%，仅为4290万部，市场份额缩减至15%。其中，第四季度尤为惨淡，同比下降25%。与此同时，Vivo和华为凭借本地化优势和先进功能，出货量分别增长了11%和37%。尽管苹果表现不佳，中国智能手机市场整体增长了4%，总出货量达到2.85亿部。这反映出苹果在面对华为等本土品牌的激烈竞争时面临的巨大挑战。
