BBC Faces Criticism for App Promotions
英国广播公司因应用推广遭批评
UK news organizations have criticized the BBC for using public funds to promote its services ahead of their media apps on Apple and Android platforms. Executives claim the BBC’s aggressive marketing strategy in app stores has drawn audiences away from commercial news brands. Owen Meredith, CEO of the News Media Association, warned that this could damage the media ecosystem. The NMA questioned the BBC’s use of public money via the license fee to compete with commercial activities. For example, a search for “Sky News” in app stores shows BBC News at the top.
英国新闻机构批评英国广播公司（BBC）利用公共资金在苹果和安卓平台上推广其服务，排挤其他媒体应用。高管们称，BBC在应用商店的激进营销策略吸引了原本属于商业新闻品牌的受众。新闻媒体协会（NMA）首席执行官欧文·默里迪斯警告说，这可能会破坏媒体生态。NMA质疑BBC是否应该使用通过许可费收取的公共资金与商业活动竞争。例如，在应用商店搜索“天空新闻”时，BBC新闻的广告会出现在搜索结果的顶部。
