Chinese TV Brands Shift from Budget to Premium with AI Innovation
中国电视品牌借助AI创新从平价市场迈向高端领域
Once dominant in TV, brands like Sony and Samsung face rising competition from Chinese TV makers no longer confined to budget segments. In Japan, Chinese manufacturers captured over half of flat-screen TV sales last year, per BCN. Historically reliant on affordability, Chinese firms are now targeting premium markets through AI innovation and advanced display tech. Companies like Hisense, TCL, and Xiaomi integrate real-time AI enhancements for picture quality, personalized content suggestions, and seamless connectivity with global streaming platforms. This shift erodes the high-margin buffer that once protected incumbents, signaling a strategic evolution in China’s global electronics influence.
曾经在电视中占据主导地位的索尼、三星等品牌，如今正面临中国电视制造商的强劲竞争，后者已不再局限于平价市场。在日本，中国制造商去年占据了超过一半的平板电视销量（据BCN数据）。过去，中国企业主要依靠价格优势，如今则通过AI创新和先进显示技术进军高端市场。海信、TCL和小米等公司通过实时AI增强画质、个性化内容推荐以及与全球流媒体平台的无缝连接，正在侵蚀传统品牌的高利润市场缓冲，标志着中国在全球电子行业中的战略升级。
