Porsche to slash almost 4,000 jobs after China sales collapse and Trump threatens tariffs
受中国市场销售下滑和特朗普威胁征收关税影响，保时捷将裁员近 4,000 人
Porsche is to slash its workforce after sales in China collapsed and Donald Trump threatened to impose tariffs on cars imported from Europe.The company is to axe 3,900 jobs with bosses warning that 2025 earnings will be impacted by the growth of domestic competition in China.The headcount reduction will see 1,900 workers lose their jobs, while a further 2,000 temporary contracts will not be renewed.
在中国市场销量暴跌且唐纳德·特朗普威胁对从欧洲进口的汽车征收关税后，保时捷将削减员工人数。该公司将裁员 3,900 人，老板警告称，2025 年的盈利将受到中国国内竞争加剧的影响。此次裁员将导致1,900名员工失业，另外2,000份临时合同将不会续签。
The company’s operating profit dropped by 23% in 2024 to €5.6bn (£4.7bn), yielding a return on sales of 14.1% despite revenue remaining roughly on the previous year’s level.As a result, it lowered its profitability goal, aiming for a figure of 15 to 17% in the medium term, having previously targeted as much as 19%.
2024 年，该公司的营业利润下降 23% 至 56 亿欧元（47 亿英镑），尽管收入与上一年大致持平，但销售回报率为 14.1%。因此，该公司下调了盈利目标，将中期盈利目标从之前的目标19%降至15%至17%。
Shares in Porsche dropped heavily last month when it warned its margin for 2025 would hit just 10 to 12% because of investments in new internal-combustion engine and plug-in hybrid models.
上个月，保时捷发出警告称，由于对新型内燃机和插电式混合动力车型的投资，其 2025 年的利润率将仅为 10% 至 12%，随后其股价大幅下跌。
Its 2025 forecast, based on expected sales revenue of €39bn (£32.7bn) to €40bn (£33.6bn), does not factor in new tariffs that US President Donald Trump may impose on car imports from Europe.The company said it would consider passing on some of the costs that Trump is threatening to impose to consumers, but hopes that a ‘sensible’ tariff structure will prevail.
该公司对 2025 年的预测基于 390 亿欧元（327 亿英镑）至 400 亿欧元（336 亿英镑）的预期销售收入，并未将美国总统唐纳德·特朗普可能对从欧洲进口的汽车征收的新关税考虑在内。该公司表示，将考虑将特朗普威胁要加诸消费者的部分成本转嫁出去，但希望能够形成一种“合理的”关税结构。
The company is planning an additional 911 model and plans to spend €800m (£671m) developing more models powered by fossil fuels, following lower than expected demand for its electric cars.It added that it will offer a range of combustion-engined Porsches ‘well into the 2030s’.
由于电动汽车需求低于预期，该公司计划推出更多款 911 车型，并计划斥资 8 亿欧元（6.71 亿英镑）开发更多以化石燃料为动力的车型。该公司还表示，将在 2030 年之前提供一系列搭载内燃机的保时捷。
