Chinese Animation Powers Imax Growth as ‘Ne Zha 2’ Redefines Box Office Potential
中国动画助力Imax增长，《哪吒2》重塑票房潜力
In a post-pandemic world where audiences demand premium theatrical experiences, Imax is betting big on the Asian market, with China’s animation boom leading the charge. “Ne Zha 2” has shattered box office records, grossing over RMB14.8 billion ($2.06 billion) in mainland China, according to Maoyan Entertainment data.The animated sequel has been particularly strong for Imax, which saw approximately 55% of its screenings in the 3D format. “It had just all these elements of a good movie,” Imax CEO Rich Gelfond told Variety. “It was humorous. There was a lot of action in it. It looked really good. It was also based on an ancient Chinese story, which a lot of Chinese children are aware of.”
在后疫情时代，观众对高端观影体验的需求不断增长，Imax正大力押注亚洲市场，而中国动画的蓬勃发展成为推动力。《哪吒2》打破票房纪录，根据猫眼娱乐的数据，该片在中国大陆票房已超过148亿元人民币（20.6亿美元）。这部动画续集在Imax表现尤为强劲，约55%的放映场次采用3D格式。Imax首席执行官里奇·格尔方德（Rich Gelfond）在接受《Variety》采访时表示：“它具备一部好电影的所有元素——它很幽默，动作场面丰富，画面精美。此外，它还基于中国古代故事，这使得许多中国孩子都熟悉它。”
