Sony Raises PS5 Prices Globally Ahead of Tariff Fallout
索尼PS5提前涨价,应对关税冲击
Sony is increasing PlayStation 5 prices in Europe, the UK, and other regions, citing high inflation and currency fluctuations. Analysts believe this move anticipates US tariffs on Chinese-made products, where most PS5 units are manufactured. Prices will rise by 11% in Europe (€500) and 10% in the UK (£430) starting April 14. The change may precede a US price hike, as Sony aims for global pricing consistency. Experts say the move is also timed ahead of the Grand Theft Auto VI launch, betting that soaring demand could offset consumer pushback over the price jump.
索尼宣布将上调PlayStation 5在欧洲、英国等地区的售价,理由是高通胀与汇率波动。分析人士认为,此举是为了应对美国即将对中国产品加征关税,而大部分PS5产自中国。自4月14日起,欧洲售价将上涨11%至500欧元,英国上涨10%至430英镑。这可能是美国市场涨价的前兆,因为索尼通常会维持全球价格的一致性。专家指出,索尼选择在《侠盗猎车6》发布前涨价,是押注这款游戏引发的巨大需求能抵消消费者对涨价的反感。
